I was creative on this project at Iris, overseeing conception, art direction, design and the production process. The initial concept also included some TikTok ‘pumpkin face filters for influencers to use on their socials.

GenZ get all spicy for Starbucks Pumpkin Spiced Lattes every autumn, but we needed to communicate the different flavours of the expanded drinks to this audience.

The OOH and POS featured mini baristas making each drink in the range, to highlight the ingredients. To make use of GenZ’s honest and real UGC content about PSL drinks, we also developed a range of animated #PSL stickers inspired by flavour cues for PSL-lovers to use on their socials.

The mini baristas developed for this campaign were so well liked, they have become a regular feature in subsequent campaigns worldwide.