I was creative on this at Sapient Nitro. This was my concept. I also oversaw prototyping, production and build.

The brief was to increase sales and interactions in-store. We came up with an interactive personal stylist in your changing room. This smart mirror contained an RFID chip which triggered unique recommendations from the virtual stylist and was socially enabled so outfits could be shared with and commented on by friends. 

While this project is a few years old now, it’s no less relevant. These days you’d certainly work with an M&S influencer like Holly Willoughby to launch the changing room through her social channels.

This prototype was later developed for flagship M&S stores.