I was CD on this project at Iris.

To promote two of their products, Scholl asked us educate people that to get silky soft feet, you need to file away the rough skin before you moisturise.

In line with the brand platform ‘Feel Foot Tastic’, we turned this complex message into ‘Two smooth moves’. ‘The concept ran as a 20” TVC, OOH and POS, and quadrupled sales of both products.