I was CD on this project at Fabric Social, overseeing a freelance creative team at concept stage and then art direction, design and production myself.

An online game of ‘Chicken Stare Off’ where chicken starers were rewarded for not blinking, by using their webcam to track eye movement.
Within 2 days of launch 290,000 people had stared at the new KFC Streetwise range on a media budget of £3.60.