I was creative on this project at Sapient Nitro. This was my concept. I also oversaw production, working with Unit 9.

THE BRIEF
Promote the new Devil & Angel Cornetto to teens online. A Cornetto made of half dark chocolate, half heavenly vanilla.

THE IDEA
Set within the Devil & Angel Cornetto cone, the game tells the story of the Devil and Angel who met on earth, but were dragged back to their own worlds. Players must reunite the characters in the fastest time. But unlike a traditional platform game, players can control both characters, switching between them to get the best score on the global leaderboard. The game was promoted online in 8 countries and in outdoor media in Italy.

RESULTS
The D&A Cornetto was only available to buy in 8 countries, but the game was still adopted by Cornetto in 20 markets on Facebook, Ren Ren and QQ.

DIGITAL CHILLERS
Cornetto chillers were also proposed as digital screens to play the game on in store.