I was the creative and art director on this project. I ACD’d the Alcon account for 2 years at Iris, working on multiple project streams and liaising with many clients across multiple markets, and managing several creative teams. I also ran a £1million Virtual Production shoot for Alcon, Iris’ first foray into VP. The work I did on Alcon tripled the client's annual spend with the agency, making them Iris’ biggest billing client at the time.

Alcon make the world’s most popular cataract-correcting interocular contact lenses. In fact one is implanted every 4 seconds globally. We used that stat to talk to surgeon’s in a more emotional way in this video. A first for Alcon and the IOL sector in general. This campaign and the change in tone lead to even more surgeons choosing Alcon. I was ACD on this project at Iris.