Precision7 contact lenses

The brief was to show that these new PRECISION7 lenses stay fresh for a full week, letting the wearer do so much more with their time.

There were over 15 different stakeholders on this project, from 4 different markets, each with slightly different audiences and slightly different product claims testing well in each market. So while this work won’t win any pencils, Im proud we managed to get an idea into the creative. The templated creative platform also allowed for a lot of flexibility across markets. I was Creative Director on this project at Iris.