Clareaon Monofocal IOL’s

Clareon Monofocal is Alcon’s standard cataract replacement intraocular lens (IOL). The brief was to develop a KV and congress toolkit for a B2B surgeon audience for multiple markets, to communicate that these IOL’s have both excellent intermediate and distance vision.

We developed a KV and a suite of assets including yeti floor decals and a photo booth to collect surgeon’s emails that allowed surgeons to be photographed in front of the shocking things in the distance. I was Associate Creative Director on this project at Iris.