I was ACD on this project at Drum.

I started at Drum during the creative development stage of this Go.Compare brief. I felt the work needed something more memorable and ownable. The tache was my solution, something the client is now calling their ‘Nike Swoosh’. They plan to use it for years to come.

The ‘Feel The Tache’ TVC launches on Boxing Day and is the beginning of a 360 campaign featuring the tache across TVC, OOH, digital and social channels.